business

Edmunds.com Pulls ‘Haggling’ Ads After Dealer Outcry

Edmunds.com pulled a series of YouTube ads this afternoon after auto dealers threatened to pull their business from the auto-shopping site. Edmunds.com President Seth Berkowitz said in a statement: "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. [...]

Target Takes Trick-or-Treating to Instagram

Target is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which launched today, uses Instagram's picture-tagging feature and Target's original content to help consumers get ready for the holiday. [...]

Here Come the Men of Pinterest

Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook. But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age's Digital Conference in San Francisco. See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler. [...]

Honda Launches YouTube Music Channel ‘Honda Stage’

In its ongoing quest to lure younger audiences, American Honda is announcing its own YouTube music channel dubbed "Honda Stage." In effect, Honda wants to become its own music curator and content delivery platform for the nation's hottest songs and artists. The automaker believes music is the right way to reach millennials tuning out TV, radio and print ads. [...]

McDonald’s Sets Up Shop in Silicon Valley

McDonald's is setting up shop in the tech community epicenter of Silicon Valley. The company's new outpost, on San Francisco's Market Street, is the brainchild of McDonald's Chief Digital Officer Atif Rafiq, who came to the company in October. Mr. [...]
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