Yahoo Now Makes More Money From Search Ads Than Banners

After six straight quarters of overall revenue declines, Yahoo CEO Marissa Mayer may have finally turned around Yahoo's business -- thanks to search advertising, not display. Yahoo reported on Tuesday that its overall revenue grew by 1% to $1.15 billion in the third quarter to beat analysts' estimates. That marks the first time Yahoo's overall quarterly revenue increased over the previous year's mark since the fourth quarter of 2012 [...]

Target Takes Trick-or-Treating to Instagram

Target is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which launched today, uses Instagram's picture-tagging feature and Target's original content to help consumers get ready for the holiday. [...]

Facebook to Be More Transparent About Experimenting on You

Facebook plans to keep experimenting with how its service affects users' behavior -- just more responsibly. The social network said in a blog post yesterday that it's giving its researchers clearer guidelines to follow when studying sensitive topics, such as users' emotions. Facebook said it has also created a board composed of members of its legal and privacy teams to review proposed projects. [...]
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