Category Archives: Tech

Two NFL Teams Post Their 2014 Schedules on Snapchat

Marketers are pressing forward with their eager experimentation on Snapchat.

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Two NFL Teams Post Their 2014 Schedules on Snapchat

Advertisers Go to Brand Camp With YouTube Stars

So you want to be a YouTube star?

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Advertisers Go to Brand Camp With YouTube Stars

YouTube Product Head Shishir Mehrotra Steps Down

YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks since longtime Google ad chief Susan Wojcicki took over as CEO in February.

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YouTube Product Head Shishir Mehrotra Steps Down

Why U.S. Carriers Are Struggling In the Mobile Ads Business

Last Wednesday, Telefnica, the Spanish telecom, beat its competitors to the punch: it teamed with the private equity firm Blackstone to buy the technology behind MobClix, a defunct mobile ad exchange. On the surface, it’s a natural move. For mobile advertisers hungry for user data, the richest sources are the mobile carriers themselves.

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Why U.S. Carriers Are Struggling In the Mobile Ads Business

Weibo Shares Surge On First Day of Trading

Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the marketed range.

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Weibo Shares Surge On First Day of Trading

Google Profit Misses Estimates As Search Ad Prices Decline

Google is still an advertising juggernaut, but the search giant continues to grapple with ad-pricing declines that could endanger future earnings.

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Google Profit Misses Estimates As Search Ad Prices Decline

No, Samsung Execs Didn’t Try to Dance on Steve Jobs’ Grave

The latest headlines coming out of the ongoing patent trial between Apple and Samsung may be the juiciest yet: Emails from the trial, they say, show Samsung executives viewing the death of Steve Jobs as “our best opportunity to attack iPhone.” The idea that Samsung danced on the grave of Apple’s founder makes for a compelling story. But it’s very likely not the case, at least according to our reading of the latest emails. The emails (here courtesy of The Wall Street Journal) include messages from Michael Pennington, then VP-sales operations and head of national sales for Samsung U.S., to company executives as the iPhone 4s was released.

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No, Samsung Execs Didn’t Try to Dance on Steve Jobs’ Grave

Yahoo Lays Out New Plan as It Nearly Posts Revenue Growth

Yahoo’s business may have finally reached bottom. In the first quarter of this year, Yahoo came the closest to posting overall revenue growth since the fourth quarter of 2012. “We believe we’ve moved from our core business being in decline,” said Yahoo CEO Marissa Mayer during the company’s earnings webcast on Tuesday.

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Yahoo Lays Out New Plan as It Nearly Posts Revenue Growth

New Look AOL Homepage Puts Video Front and Center

AOL’s recently declared plans to “double down” on video appear to be taking shape. Today, two weeks ahead of AOL’s NewFronts event — where it will ask advertisers to sponsor a new slate of original programming — the company introduced a major tweak to AOL.com, giving prominent real estate to a new video player with a 24/7 schedule of recurring programs. “We felt we were missing an opportunity to put video front and center for the AOL.com user,” said Maureen Sullivan, president of AOL.com and Lifestyle Brands

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New Look AOL Homepage Puts Video Front and Center

How Mobile-Tech Players Are Crumbling the Cookie

For years, cookies were the glaring blind spot in mobile advertising. The slivers of code that track user data across the web don’t work well on phones. Other tracing solutions are piecemeal

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How Mobile-Tech Players Are Crumbling the Cookie