Category Archives: Advertising Age
Hellmann’s Turns Receipt Into Recipe Using the Groceries You Just Bought
Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than sandwiches.
More:
Hellmann’s Turns Receipt Into Recipe Using the Groceries You Just Bought
ESPN’s Upfront Presentation Goes Long on Digital
Hey, ESPN, was that an upfront or a NewFront?
+Castro Creates a Technological Pachamama Extravaganza for Tropicana
To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.
Link:
+Castro Creates a Technological Pachamama Extravaganza for Tropicana
May Is Time to Celebrate Asian-Pacific American Heritage
What can your company do to learn more about this group's achievements and contributions?
View article:
May Is Time to Celebrate Asian-Pacific American Heritage
Will Facebook be an Internet Behemoth in 10 Years?
Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.
Read more here:
Will Facebook be an Internet Behemoth in 10 Years?
On Heels of Bank of America Loss, BBDO Wins HP Creative
Agency was already on HP's roster, handling corporate, and printing and imaging work.
Originally posted here:
On Heels of Bank of America Loss, BBDO Wins HP Creative
Former News Corp. Exec Rebekah Brooks Charged in Phone-Hacking Cover-Up
Ms. Brooks, a onetime Rupert Murdoch lieutenant, become the first person charged since the scandal erupted last summer.
See more here:
Former News Corp. Exec Rebekah Brooks Charged in Phone-Hacking Cover-Up
Twitter and ESPN Plan Branded Campaigns Around TV Sports
Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series and the Super Bowl. It's the first such partnership with a TV network.
More:
Twitter and ESPN Plan Branded Campaigns Around TV Sports
Agencies Going After Accenture, Deloitte IT
Consultants have designed IT solutions for global marketers, and agencies are responding by building out IT of their own.
