Category Archives: Advertising Age
Which Marketers Should (and Shouldn’t) Tap Social-Media Darling Tumblr
While Tumblr hasn't yet attained the primacy of a Facebook or Twitter in most marketers' social-media toolkits, it is catching on with fashion retailers and media outlets that connect with its highly visual method of storytelling.
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Which Marketers Should (and Shouldn’t) Tap Social-Media Darling Tumblr
A Tiger at 60: How Kellogg’s Tony Is Changing for a New Age
A new campaign for Frosted Flakes uses Tony the Tiger to target dads. Kellogg said it isn't motivated by a government proposal that would sharply curtail ads for sugary foods to kids, but because more males are now behind the shopping cart
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A Tiger at 60: How Kellogg’s Tony Is Changing for a New Age
How Agency Interns Spent Their Summer Vacations
We spoke to five shops in different areas of the marketing world to find out what interns did this summer, and we were pretty impressed. If we can convert these interns into full-time staff down the road, the future of the ad business will no doubt be very bright.
How Steve Jobs’ Apple Married Mass Marketing With Unabashed Creativity
Apple may be a company all about creating new categories of consumer technology, but when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail.
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How Steve Jobs’ Apple Married Mass Marketing With Unabashed Creativity
Six Ways Retailers Are Using Mobile to Supplement the Store
More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers are using mobile to drive traffic to stores, not necessarily to encourage online transactions.
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Six Ways Retailers Are Using Mobile to Supplement the Store
KBS&P Named BMW Lead Creative Agency
New York-based shop Kirshenbaum Bond Senecal & Partners has nabbed lead creative duties for BMW of North America after a review.
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KBS&P Named BMW Lead Creative Agency
Never Mind ‘Glee’ and ‘Idol’ and ‘Jersey Shore’: These Are TV’s OTHER Social-Media Champs
Today's chart is pretty straightforward — but still eye-opening. It shows the top 30 (American) TV shows of the year so far in terms of social-media response (mostly on Twitter and Facebook)
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Never Mind ‘Glee’ and ‘Idol’ and ‘Jersey Shore’: These Are TV’s OTHER Social-Media Champs
Taco Bell CMO David Ovens Resigns
Taco Bell Chief Marketing Officer David Ovens has resigned from the Yum Brands fast-food company.
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Taco Bell CMO David Ovens Resigns
Watch a 28-Year-Old, Bow-Tied Steve Jobs Introduce the Mac
Watch a grainy video, just over five minutes long, of a young Steve Jobs introducing the Macintosh on January 24, 1984.
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Watch a 28-Year-Old, Bow-Tied Steve Jobs Introduce the Mac
Miller Lite Marketing VP Leaving Brewer as Sales Slump
Miller Lite brand-marketing VP Grant Leech is heading for the exit, leaving MillerCoors as sales trends on the flagship light brew sag.
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Miller Lite Marketing VP Leaving Brewer as Sales Slump
