Category Archives: Advertising Age
Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized
After the torch relay for the 2008 Summer Olympics was marred by protests, the 2012 version has been scaled back — and that's disappointing to the sponsor.
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Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized
PepsiCo Taps Weber Shandwick for Diet Pepsi PR
“We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi,” said a Pepsi spokeswoman.
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PepsiCo Taps Weber Shandwick for Diet Pepsi PR
Clients Need to Know: Are You Helping or Selllng?
We must assure clients that we have their best interests at heart, not an agenda.
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Clients Need to Know: Are You Helping or Selllng?
Clients Need to Know: Are You Helping or Selling?
We must assure clients that we have their best interests at heart, not an agenda.
Original post:
Clients Need to Know: Are You Helping or Selling?
Amazon to Sell Ads on Kindle Fire Welcome Screen — If You Have $600K
The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release.
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Amazon to Sell Ads on Kindle Fire Welcome Screen — If You Have $600K
A Look Back at Donna Summer’s Long Commercial Career
The dance-music diva's megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after disco's peak in the 1970s and 1980s.
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A Look Back at Donna Summer’s Long Commercial Career
Brands on Facebook: Advertising Is Optional
One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well
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Brands on Facebook: Advertising Is Optional
Why Low Ratings Won’t Stop AMC From Showing Every Episode of ‘The Pitch’
Poor viewership has sparked coverage calling the show a “disaster” perhaps headed for a “premature end.” But don't expect AMC to pull it early.
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Why Low Ratings Won’t Stop AMC From Showing Every Episode of ‘The Pitch’
Starbucks Promotes Young-Scrivner to President of Canada
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
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Starbucks Promotes Young-Scrivner to President of Canada
