Category Archives: Advertising Age
Facebook’s $38 IPO at End of First Day of Trading Worth … $38
Facebook hovered near the initial public offering price in its trading debut, following a record IPO.
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Facebook’s $38 IPO at End of First Day of Trading Worth … $38
Days After Quitting Facebook Ads, GM Swears Off the Super Bowl
Is General Motors making a point or acting under new pressures?
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Days After Quitting Facebook Ads, GM Swears Off the Super Bowl
Top 10 Twitter Trends of the Week: ‘Little Monsters’ Multiply and Pop Grips the Chart
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week — or any week.
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Top 10 Twitter Trends of the Week: ‘Little Monsters’ Multiply and Pop Grips the Chart
DraftFCB Wins SeaWorld Account
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DraftFCB Wins SeaWorld Account
Facebook IPO Eclipses Google, GM
Facebook Inc.
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Facebook IPO Eclipses Google, GM
Yahoo Taps Mollie Spilman as New Chief Marketing Officer
Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.
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Yahoo Taps Mollie Spilman as New Chief Marketing Officer
MediaBrands Spinoff Network Will Be Called BPN
Plans for a third agency network at MediaBrands are finally firming up. The new unit will sit under the Orion Trading Unit and handle conflict business
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MediaBrands Spinoff Network Will Be Called BPN
Foursquare Hires Former iAd Exec as Revenue Chief
A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.
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Foursquare Hires Former iAd Exec as Revenue Chief
Doing It Wrong: 11 Boring Things GM Posted on Facebook
GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.
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Doing It Wrong: 11 Boring Things GM Posted on Facebook
Sprite Taps Johannes Leonardo for Global Duties
Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.
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Sprite Taps Johannes Leonardo for Global Duties
