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Advertising Age

Obama Administration Moves Forward With Privacy Bill of Rights

February 23, 2012
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As Obama administration announces blueprint for a Consumer Privacy Bill of Rights, DAA says it supports do-not-track option.
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YouTube Hires Bing Exec to Lead Marketing

February 22, 2012
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Hire comes as it launches 96 entertainment "channels," a $100 million investment in original content.
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Campbell Counts on Soups in a Pouch to Spur Turnaround

February 22, 2012
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Campbell Soup Co. embraces unusual packaging and other innovations to boost declining U.S.
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See Pereira & O’Dell Execs Dance in Brazil Carnival Parade

February 22, 2012
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That's P.J. Pereira and Andrew O'Dell, chief creative officer and CEO, respectively, of their namesake San Francisco agency marching in the samba school parade during Carnival in Rio
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The Weather Channel Taps BBH, New York, as Agency of Record

February 22, 2012
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Bartle Bogle Hegarty, New York, been named creative agency of record for the Weather Channel after a review.
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Canoe Ventures Pulls Plug on Interactive TV Commercials Business

February 22, 2012
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Canoe Ventures announced on Wednesday that it will shutter its ITV-advertising business, signaling a lack of interest in the space.
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Jeremy Lin’s Appeal Is Irresistible in China, Too

February 22, 2012
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Even more than his athletic prowess, Jeremy Lin's ethnic-Chinese identity is dominating Lin-sanity, especially in China. Mr. Lin's impact there is immense, with millions glued to TVs and researching his story online.
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Ikea’s Leontyne Green Talks About Diversity and Marketing to African Americans

February 22, 2012
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'There is a need for African-American focused agencies. African-American consumers have their own distinct needs and wants.'
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Droga5 to Handle Marketing for Kraft’s New Gum Brand

February 22, 2012
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Kraft Foods returns to Droga5 with more of its marketing business, this time handing the indie shop responsibilities for the launch of a new gum later this year.
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Soccer Ball Flags Animal Cruelty With Howling-Dog Sound

February 22, 2012
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In the German city of Hamburg, pedestrians unable to resist kicking a soccer ball left lying in the street are being surprised by the sound of a howling dog.
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