The CMO’s Guide to Marketing Automation

You'd be forgiven for thinking "marketing automation" is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. [...]

Rocket Fuel Buys X+1 For $230 Million

Automated ad-buying platform Rocket Fuel has acquired X+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today. The acquisition was announced the same days as the company's Q2 earnings report. Rocket Fuel beat earnings estimates, reporting a loss of 11 cents per share on $92.6 million in revenue, better than the expected 22 cents per share loss on revenue of $90.22 million. [...]

Zillow Acquires Trulia to Create ‘Real-Estate Media Company’

Zillow agreed to purchase Trulia for $3.5 billion in an all-stock deal that is designed to make the combined entity the largest in online real estate advertising. Trulia shareholders will receive 0.444 shares of Zillow for each share of Trulia, the companies said in a statement today. That's equivalent to Zillow offering $70.53 a share for Trulia, or 25% above Trulia's closing price of $56.35 on July 25. [...]

Facebook Users Can Now DVR Content, Including Ads

Facebook introduced an Instapaper-like feature on Monday called Save that lets people bookmark links, photos and videos shared on the social network and check them out later. After users save a post on Facebook, they can pull up a new "Saved" tab to view their stockpile of time-delayed content [...]

Why You Couldn’t Escape Weird Al’s Marketing Blitz

People with internet connections have probably noticed a lot of Weird Al Yankovic songs popping up in their feeds lately. Every day for the past seven days, the reigning king of pop parody has released a new music video, each produced in partnership with a different content studio or artist, to promote "Mandatory Fun," his first album in three years. Some videos were produced with some of the largest content portals on the Internet, including College Humor, Funny or Die, Yahoo Screen and Nerdist, which worked on "Tacky," the star-studded parody of Pharrell's "Happy." Others, like "Word Crimes," were produced by independent artists like Jarrett Heather, whose work Mr. [...]

TubeMogul Raises Less Than Expected With IPO

Wall Street's disenchantment with ad-tech spilled over to the IPO market today, with video-ad-buying software company TubeMogul taking the hit. The company's stock may have risen over 49% at one point, but that was hardly a consolation for the eight-year-old TubeMogul, which had to scale back its targeted $11 to $13 per share to $7 and ended up raising only $43.75 million after seeking $93 million [...]
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