Int.

Super Bowl Teasers Take Over Prime Time

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week [...]

Havas Restructures in London to Boost Digital Offering

Havas Worldwide London has created a formal partnership with Work Club, the digital hotshop it acquired in May 2014, and quickly installed new leadership, in a bid to boost both digital capabilities and a poor new business record. Russ Lidstone, the CEO of Havas Worldwide London, has left the agency and been replaced by two co-managing partners, Daniel Floyed and Martin Brooks. Mr [...]
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