Category Archives: Int.

Yahoo Lays Out New Plan as It Nearly Posts Revenue Growth

Yahoo’s business may have finally reached bottom. In the first quarter of this year, Yahoo came the closest to posting overall revenue growth since the fourth quarter of 2012. “We believe we’ve moved from our core business being in decline,” said Yahoo CEO Marissa Mayer during the company’s earnings webcast on Tuesday.

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Yahoo Lays Out New Plan as It Nearly Posts Revenue Growth

New Look AOL Homepage Puts Video Front and Center

AOL’s recently declared plans to “double down” on video appear to be taking shape. Today, two weeks ahead of AOL’s NewFronts event — where it will ask advertisers to sponsor a new slate of original programming — the company introduced a major tweak to AOL.com, giving prominent real estate to a new video player with a 24/7 schedule of recurring programs. “We felt we were missing an opportunity to put video front and center for the AOL.com user,” said Maureen Sullivan, president of AOL.com and Lifestyle Brands

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New Look AOL Homepage Puts Video Front and Center

How Mobile-Tech Players Are Crumbling the Cookie

For years, cookies were the glaring blind spot in mobile advertising. The slivers of code that track user data across the web don’t work well on phones. Other tracing solutions are piecemeal

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How Mobile-Tech Players Are Crumbling the Cookie

Why It’s Hard to Be a Brand On Instagram

Brands have a bone to pick with Instagram. The mobile photo- and video-sharing network now reports 200 million active users and sky-high engagement with 1.6 billion likes tapped out every day, and an increasing number of brands and their agencies are intent on developing a content strategy there

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Why It’s Hard to Be a Brand On Instagram

Another Chinese Counterfeit Product: Social-Media Followers

Chen Kun is a Chinese actor, singer and heartthrob who has touted products from Johnnie Walker whisky to KFC chicken. He’s also a social media master: On Weibo, the Chinese Twitter, he’s listed as having 72.5 million followers. Yes, 72.5 million.

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Another Chinese Counterfeit Product: Social-Media Followers

Vox.com Aims to Bring Context to News With ‘Card Stacks’

Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants to show it can do general news. Vox.com officially launched Sunday night, three months after parent company Vox Media snagged high-profile Washington Post journalist Ezra Klein to run the site

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Vox.com Aims to Bring Context to News With ‘Card Stacks’

An Emoji Guide to ‘Game of Thrones’ Season 3

Things get pretty complicated in Westeros. With the interweaving story lines and confusing character names, an episode of Game of Thrones can leave viewers feeling more lost than Arya Stark.

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An Emoji Guide to ‘Game of Thrones’ Season 3

‘The Geography of Small Talk’ Explores Regional Differences

Does where you live affect how you greet people? Short answer: Yes. The Atlantic used the research of writer Deborah Fallows to explore the relationship between where a person originates and how they start a conversation with a stranger

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‘The Geography of Small Talk’ Explores Regional Differences

Facebook Messenger for Android lets you pin chats right to your home screen

Facebook’s big-spending CEO presumably has a grand plan for Messenger, now that he’s gone to such great lengths to own WhatsApp. For the time being though, his company is continuing to focus on subtle but useful changes to its homemade apps, with the…

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Facebook Messenger for Android lets you pin chats right to your home screen

​Ridley Scott is working on a Halo project for Microsoft

Remember that Halo film that wasn’t happening? Microsoft representatives have confirmed that the old rumors are true: a Halo feature is in the works, and it’s being produced by Ridley Scott (Blade Runner, Alien, Prometheus, Call of Duty Elite: Friday…

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​Ridley Scott is working on a Halo project for Microsoft