The CMO’s Guide to Marketing Automation

You'd be forgiven for thinking "marketing automation" is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. [...]

Rocket Fuel Buys X+1 For $230 Million

Automated ad-buying platform Rocket Fuel has acquired X+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today. The acquisition was announced the same days as the company's Q2 earnings report. Rocket Fuel beat earnings estimates, reporting a loss of 11 cents per share on $92.6 million in revenue, better than the expected 22 cents per share loss on revenue of $90.22 million. [...]

Zillow Acquires Trulia to Create ‘Real-Estate Media Company’

Zillow agreed to purchase Trulia for $3.5 billion in an all-stock deal that is designed to make the combined entity the largest in online real estate advertising. Trulia shareholders will receive 0.444 shares of Zillow for each share of Trulia, the companies said in a statement today. That's equivalent to Zillow offering $70.53 a share for Trulia, or 25% above Trulia's closing price of $56.35 on July 25. [...]
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