Monthly Archives: February 2012

iRobot reorganizes, forms new unit focused on Ava and other emerging technologies

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iRobot has been branching out from its traditional household and military robots for quite a while, and it looks like it’s now officially embracing those activities as a core part of its business. The company announced a reorganization (or “strategic realignment”) today that will see it comprised of three different business units: Home Robots, Military Robots and Emerging Technologies. That last group includes things like the Ava mobile robotics platform, which iRobot hopes will eventually be used in everything from healthcare to retail to security applications

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iRobot reorganizes, forms new unit focused on Ava and other emerging technologies

Scratch-and-Sniff Facebook Effort is Gud — If You Like Diesel Fumes

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With Gud's Facebook video consumers can sniff along, but beware that you might get a whiff of garbage and storm sewers.

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Scratch-and-Sniff Facebook Effort is Gud — If You Like Diesel Fumes

Facebook Offers Brands, Flush With Fans, New Ways to Spend Money

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Brands spend a lot of time and resources on Facebook, but not a lot of advertising dollars given the amount of time consumer spend there.

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Facebook Offers Brands, Flush With Fans, New Ways to Spend Money

Lytro pre-orders start shipping, infinite focusing now within reach

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Those of you that scurried to get an early spot in the pre-order cue for Lytro’s upcoming camera , ought to carefully skim your inboxes for an email confirming shipment of your infinite focusing shooter. Per a ton of tips from you, in addition to a post from the company’s official blog, early orders of the unconventionally shaped camera that allows you to refocus after the fact are now en route to abodes stateside. When we played with it at its launch event , we came away impressed, yet ultimately longed for the underlying technology to be licensed to others — something the company maintains it’s actively exploring .

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Lytro pre-orders start shipping, infinite focusing now within reach

Focus on the Future

Lytro’s light-field camera allows you to focus your photos after you’ve taken them.

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Focus on the Future

Mini quadrotors play Bond, James Bond (video)

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This week’s TED2012 conference isn’t all talk — sometimes the videos features speak for themselves. Check out this phenomenal one from the University of Pennsylvania starring a number of nano quadrotors playing the James Bond theme by banging percussion, hitting the piano and strumming a guitar. The room in the video has infrared lights and cameras and the ‘copters are outfitted with reflectors, making it possible to plot their position.

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Mini quadrotors play Bond, James Bond (video)

Little Caesars Seeks Shop for Brand Overhaul

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Review! Review! Famed pizza chain Little Caesars is looking for a creative agency, and the charge is to overhaul the brand, now No. 4 brand in its category.

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Little Caesars Seeks Shop for Brand Overhaul

MLB at Bat 2012 app out for iDevices and Android, brings in-app monthly subscriptions to iOS

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It’s that time of year when the hot stove league gives way to spring training, and people start talking less about things like El Hombre’s move to LA and more about batting averages and home runs.

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MLB at Bat 2012 app out for iDevices and Android, brings in-app monthly subscriptions to iOS

Stat of the Day: Which Local Markets Won the Oscars-Ratings Battle?

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Greenville, S.C.; Charlotte, N.C.; Fort Myers, Fl; and Tampa Bay showed greater than 20% growth in viewership compared with 2010.

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Stat of the Day: Which Local Markets Won the Oscars-Ratings Battle?

SwiftKey launches SDK, phones and tablets get more predictable

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SwiftKey is responsible for as many saved typing hours, as it is crushing affirmations of just how predictable we really are. A fact that can now be drilled home by infinitely more devices, thanks to a new SDK for OEMs.

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SwiftKey launches SDK, phones and tablets get more predictable