Virtual Reality: Advertising’s Next Big Thing?

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You’re on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit.

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Virtual Reality: Advertising’s Next Big Thing?

Facebook Users Can Now DVR Content, Including Ads

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Facebook introduced an Instapaper-like feature on Monday called Save that lets people bookmark links, photos and videos shared on the social network and check them out later. After users save a post on Facebook, they can pull up a new “Saved” tab to view their stockpile of time-delayed content

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Facebook Users Can Now DVR Content, Including Ads

Why You Couldn’t Escape Weird Al’s Marketing Blitz

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People with internet connections have probably noticed a lot of Weird Al Yankovic songs popping up in their feeds lately. Every day for the past seven days, the reigning king of pop parody has released a new music video, each produced in partnership with a different content studio or artist, to promote “Mandatory Fun,” his first album in three years. Some videos were produced with some of the largest content portals on the Internet, including College Humor, Funny or Die, Yahoo Screen and Nerdist, which worked on “Tacky,” the star-studded parody of Pharrell’s “Happy.” Others, like “Word Crimes,” were produced by independent artists like Jarrett Heather, whose work Mr.

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Why You Couldn’t Escape Weird Al’s Marketing Blitz

TubeMogul Raises Less Than Expected With IPO

Wall Street’s disenchantment with ad-tech spilled over to the IPO market today, with video-ad-buying software company TubeMogul taking the hit. The company’s stock may have risen over 49% at one point, but that was hardly a consolation for the eight-year-old TubeMogul, which had to scale back its targeted $11 to $13 per share to $7 and ended up raising only $43.75 million after seeking $93 million

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TubeMogul Raises Less Than Expected With IPO

Microsoft to Shut Down Xbox Entertainment Studios

Microsoft has decided to shut down Xbox Entertainment Studios, the company said today, just one month after the digital video studio premiered its first original series.

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Microsoft to Shut Down Xbox Entertainment Studios

For Auto Shopping Sites, Bots Are the True Decepticons

Cars.com site analysts knew something was up about seven years ago when they saw traffic suddenly surge on BMW listings in Albany, N.Y. A little digging found that the activity was no cause for celebration. It wasn’t coveted in-market car shoppers who were driving up page views on dealers’ inventory listings but rather Internet bots — snippets of nefarious software code masquerading as human web users — that had invaded the site and skewed its traffic metrics

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For Auto Shopping Sites, Bots Are the True Decepticons

LinkedIn Buys Newsle to Keep Better Tabs on Your Contacts for You

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LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday the business-orientated social network added to its news arsenal, acquiring people-centric news aggregator Newsle to bolster its burgeoning media business. LinkedIn did not disclose how much it is paying for Newsle.

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LinkedIn Buys Newsle to Keep Better Tabs on Your Contacts for You

Best Practices: How to Make a Campaign Go Viral

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Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said Ted Royer, chief creative officer for Droga5, New York, the brand’s creative shop. The brand’s budget “will never be big enough to compete with anybody on the national scale the way Bud Light and Coors and Miller [advertise].” So Newcastle, beginning this year, has undertaken a digital-only strategy aimed at generating viral video hits timed around a few big occasions each year

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Best Practices: How to Make a Campaign Go Viral

Samsung Is Getting Squeezed by the Anti-marketers

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As Samsung Electronics became the world’s largest seller of smartphones, it pumped a massive amount of money into marketing. Now, it is feeling a painful pinch from competitors who barely spend at all

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Samsung Is Getting Squeezed by the Anti-marketers

Social-Analytics Firms Churn Out World Cup Visuals

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Three weeks into the world’s most famous football tournament, you’d be forgiven for thinking those charts, maps and infographics you’ve been seeing everywhere were some kind of symptom of your World Cup fever.

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Social-Analytics Firms Churn Out World Cup Visuals